Edwards Lifesciences Product Manager - Transcatheter Mitral Therapies - Germany in Unterschleissheim, Germany
Based in Germany, the Product manger will be responsible for supporting the commercialization efforts of new mitral & tricuspid therapies in the German market reporting to the Sr Marketing Manger for therapy development Product manager will be responsible for creating marketing material, providing product training to field staff as well as developing and executing marketing initiatives to drive therapy adoption and market share gain. The Product Manager will also build a strong network across German customers and provide in-depth understanding of the German market dynamics and needs.
Support the therapy initiave planning and execution of new mitral & tricuspid therapies in Germany.
Support the execution of integrated multi-channel marketing plan to effectively differentiate Edwards new mitral & tricuspid therapies vs other transcatheter therapies and drive rapid product adoption and market share gain.
Demonstrate product functionality accurately and proficiently; provide presentations about mitral & tricuspid disease, therapy options and therapy specifications and benefits to internal and external stakeholders
Be a strong business partner to the commercial organization and support the success of the field team by understanding needs and developing actionable plans to fulfill those needs
Continuously expand knowledge of mitral & tricuspid valve disease and existing and new therapies
Gather business intelligence and support market research where needed
Create proactive & reactive competitive rebuttals, objection handlers and supportive collaterals to achieve or exceed the business goals.
Support clear customer segmentation and account targeting strategies and tactics
Establish effective communication channel with field staff to quickly drive key selling messages and build internal momentum
Support customer meetings, training meetings (internal and external) and/or other relevant meetings.
Report, track and measure programs back to European Leadership Team
Use and drive the usage of SFDC and promote data entry accuracy amongst field team
Complete required training and development objectives within the assigned timeframe
Bachelor's Degree or Equivalent with 5 years of work experience
or Master's Degree or equivalent with 3 years of work experience.
Experience working in marketing in the healthcare industry
Native German and advanced English are required
Solid working experience and substantial knowledge of marketing concepts and principles, with one or more product launches already executed.
Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
Excellent problem-solving , critical thinking, and investigative skills
Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
Team-player with ability to build cross-functional and multi-regional relationships
Strategic mindset combined with ability to execute
Excellent organizational skills
Must be self-motivated, proactive, action and results oriented
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.