Edwards Lifesciences Marketing Manager in Mississauga, Canada
Job Summary/ Role Purpose Develop and lead the execution of Canadian specific marketing plans, strategies and tactics in concert with global marketing initiatives to establish, enhance or distinguish our products and technologies within the Canadian marketplace for the Critical Care business. Essential Job Functions
Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
Lead major projects for the Congress Management process
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
Develop IFU and patient brochures required for regional product approvals for major product launches or programs and initiatives
Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
Define and build a body of clinical and economic evidence that supports the regional value proposition
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Bachelor’s degree in Marketing or related field
5+ years experience in capital equipment and medical devices industry
Proficient in Microsoft Office suite of products.
Knowledge of principles and methods for creating and developing marketing strategies and tactics.
Knowledge of business and management principles involved in strategic planning and writing business plans.
Extensive understanding of broad market research designs, develops market research programs and demonstrates an in-depth understanding of organizational goals
Effective verbal and written communication skills
Self-driven with strong organizing and planning skills
Highly collaborative with the ability to manage multiple projects simultaneously
Excellent organizational & project management skills
Ability to build productive and collaborative relationships, as well as ability to influence, motivate and lead without authority
Excellent written & verbal communication and presentation skills are essential
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.