Edwards Lifesciences Senior Brand Manager, Downstream OUS Marketing THV in Irvine, California
Edwards Lifesciences Global Brand Marketing for our Transcatheter Heart Valve team is looking for a Senior Brand Manager to join the downstream OUS brand marketing team. This is an exciting role that will allow you to engage with regional partners across the world. This Senior Brnd Manager will work to ensure brand strategy compliance and lead global brand initiatives for the THV business unit and report directly to the Director of Global Brand Management.
Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts with a focus on outside the US (OUS)
Collaborate with Regional Marketing teams and brand partners to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
Partner with product marketing on NPD to develop positioning, value proposition, messaging platform, and product names
Gain insights from market research to inform marketing initiatives
Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
Apply consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
Act as internal brand steward for Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
Manage assigned brand budgets
Develop department operational procedures and processes that foster effective communications and collateral
Monitor metrics to track program effectiveness and ROI
Build a comprehensive brand go to market strategy and customer engagement plan that continues to deliver perceptual, behavioral and brand insights from HCPs
Responsible for using insights, market research, voice of customer, voice of field and other sources of data to strategically develop global campaigns that add equity for our brand in partnership with cross functional team members
The go-to brand partner for Downstream Product Marketing with a focus on markets outside of the US (OUS). This includes providing brand cohesion, process improvement, and brand framework development through the campaign development/iteration process.
A strong acumen in communications, strategic channel development, targeting, and messaging strategies along with value proposition creation and the development of associated RTBs (reasons to believe) is strongly preferred.
Actively monitoring the state of our brand through quantitative metrics such as total brand equity
Bachelor's Degree or equivalent 8 years of work experience in sales, marketing in the medical device, pharmaceutical or biotechnology industries required OR
Master's Degree or equivalent 6 years of work experience in sales, marketing in the medical device, pharmaceutical or biotechnology industries required.
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Substantial knowledge and understanding in applying brand strategy to communication challenges
Knowledge and understanding of brand communication channels; print, digital and new media production
Understanding of related aspects of brand marketing concepts and principles
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts.
Adhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.