Edwards Lifesciences Group Marketing Manager, Upstream Marketing - AT in Irvine, California
The Group Marketing Manager will identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership.
Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
Collect and interpret voice of customer (VOC) in order to define market requirements and independently design market research and intelligence strategies for a group of complex products within a portfolio
Develop and plan larger and more complex marketing programs and activities with accountability for successful completion of all project deliverables
Create, communicate and execute global market strategies and actionable market plans to advance the business and generate value within a portfolio across a group of multiple complex products
Identify and evaluate more complex marketing process improvements and/or course correction/alignment opportunities
Provide direction and guidance to project teams to execute larger marketing projects, initiatives and/or programs
Define upstream marketing strategic roadmap within a portfolio across a group of multiple complex products
Bachelor’s degree with 12 years experience OR Master’s degree with 10 years experience required
Experience in marketing of cardiovascular products required
Ability to travel both domestically and internationally of up to 30%
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in one or more areas with broad-based advanced knowledge within the organization
Expert understanding of internal and external product and market including functionality, manufacturability, profitability and clinical applicability of group of products within a portfolio
Expert understanding of related aspects of marketing concepts and principles
Ability to build and coach others to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
Ability to create comprehensive marketing strategies with supporting plans and the ability to execute
Possess the ability to measure and track performance/success of programs/initiatives
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
Ability to assess, understand, and transfer knowledge to other team members on market share, pricing, ASPs, competitive dynamics and translate them into defining future marketing strategies that apply to a group of complex products
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Ability to represent leadership on projects within multiple areas, working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to consult in project setting within multiple marketing areas, interfacing with low to middle management
Adhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.