Edwards Lifesciences Group Marketing Manager, Downstream-Forecasted Opportunities in Irvine, California
This position has been posted in anticipation of future openings within our Marketing teams. We anticipate hiring for an Group Marketing Manager, Downstream. If you meet the minimum job requirements, you will receive additional information about our Marketing and Product Management Talent Community.
This Group Marketing Manager, Downstream role will focus on marketing strategy and launch for the within the U.S. Will work closely with the sales team and will be managing others. Responsible for aspects of US strategy development and execution - includes Forecasting, Financial and Marketing Plan Development, Sales Materials, Pricing, and Materials Management.
Develop strategies and plans to drive product awareness and market development.
Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and situation assessment.
Create and develop US specific strategies for new product commercialization.
Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
Take a leadership role on project teams to work closely with the project team to drive accountability and team achievement of goals and milestones.
Manage creative agencies to plan, develop, and execute new US materials.
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
Develop, plan & update US forecasts and justification for respective product lines worldwide and present to BU senior management.
Work with clinical team to develop and drive strategic publication initiatives within the US.
Bachelor’s degree with 12 years experience OR Master’s degree with 10 years experience required
Experience in marketing within medical device, pharmaceutical or healthcare industries required
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in one or more areas with broad-based advanced knowledge within the organization
Expert understanding of internal and external product and market including functionality, manufacturability, profitability and clinical applicability of group of products within a portfolio
Expert understanding of related aspects of marketing concepts and principles
Ability to build and coach other’s to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
Possess the ability to measure and track performance/success of programs/initiatives
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess, understand, and transfer knowledge to other team members on market share, pricing, ASPs, competitive dynamics and translate them into defining future marketing strategies that apply to a group of complex products
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Ability to represent leadership on projects within multiple areas, working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to consult in project setting within multiple marketing areas, interfacing with low to middle management
Adhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.