Edwards Lifesciences Global Brand Manager – Transcatheter Heart Valve in Irvine, California
This is a unique opportunity to be a part of a fast growing, highly successful medical device brand team working to support a life changing therapy and less invasive device. The Brand Manager position is focused on Therapy Awareness campaigns and marketing efforts. In this position, you will guide, develop, and support Edwards' various global marketing efforts as we continue to creatively and thoughtfully promote our industry-leading transcatheter products. This position reports to the Marketing Manager, Global Brand for Edwards Transcatheter Heart Valve (THV) Business Unit.
Job Function :
Strategically drive and reinforce therapy awareness brand strategies and identities in the global market
Develop and manage referring physician and patient brand materials (including promotion, sales, congresses, training, and education) including both digital and traditional platforms.
Partner with Global Marketing cross-functional teams to implement and lead the execution marketing materials
Manage media plans and media insertions, both print and digital, and ensure our media efforts are effective by tracking metrics and performance
Manage creative agency partners in the development and execution of marketing materials
Partner in the development and execution of market research projects to gain customer insights and competitive intel
Leverage brand insights to help shape marketing positioning and messaging for therapy campaigns and broader client engagement platforms
Cross-functional collaboration with key stakeholders including global marketing, regulatory, legal, compliance, corporate brand, sales, and other business unit colleagues and leadership as needed
Ensure timely and accurate completion of projects
Budget management, invoice reconciliation, and reporting
Other brand responsibilities as assigned
Required Education & Skills:
Bachelor’s degree with a minimum of 5 years work experience or a Master’s degree with 3 years
Experience in medical device or pharmaceuticals required
Experience in managing projects in a highly matrixed environment, with multiple stakeholders
Demonstrated ability to plan new program/product launches and to support existing product lines/programs of moderate complexity
Demonstrated passion for brand marketing
Agency experience or experience working and directing agencies and partners
Proficient in digital and web marketing and communication
Strong decision making and prioritization skills
Ability to communicate through influence
Ability to manage and coordinate multiple projects and stakeholders simultaneously, often under time and situational pressures
Ability to travel 25% of the time, both domestically and globally
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.